Ha, Jooyeon; Jang, SooCheong (Shawn) - In: International Journal of Contemporary Hospitality Management 25 (2013) 3, pp. 383-409
Purpose – The purpose of this study is to identify consumer‐dining values for each restaurant segment (fast food restaurants, casual restaurants, and fine dining restaurants) using a means‐end approach and to suggest useful information for restaurant operators to develop differential...