Haan, Perry; Cruickshank, Cam - In: Journal of Marketing for Higher Education 16 (2006) 2, pp. 25-43
<title>ABSTRACT</title> One emerging but relatively untapped market of traditional age colleges students is children who have been home schooled. The National Center for Educational Statistics estimated that 1.1 million children were being home schooled in 2006 (Conlin, 2006). This non-empirical paper examines...