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Consumer cynicism : interdisciplinary hybrid review and research agenda
Indibara, Indirah
;
Halder, Deepa
;
Varshney, Sanjeev
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2724-2746
Persistent link: https://www.econbiz.de/10014427358
Saved in:
2
Forty-five years of celebrity credibility and endorsement literature : review and learnings
Halder, Deepa
;
Pradhan, Debasis
;
Chaudhuri, Himadri Roy
- In:
Journal of business research : JBR
125
(
2021
),
pp. 397-415
Persistent link: https://www.econbiz.de/10012494108
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