Forty-five years of celebrity credibility and endorsement literature : review and learnings
Year of publication: |
2021
|
---|---|
Authors: | Halder, Deepa ; Pradhan, Debasis ; Chaudhuri, Himadri Roy |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 125.2021, p. 397-415
|
Subject: | Bibliometric review | Celebrity credibility | Celebrity endorsement | Source credibility | Structured review | TMC framework | Celebrity-Werbung | Glaubwürdigkeit | Credibility | Bibliometrie | Bibliometrics | Werbewirkung | Advertising effects |
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