Bachleda, Catherine; Hamelin, Nicolas; Benachour, Oumaima - In: Journal of Islamic Marketing 5 (2014) 2, pp. 210-226
Purpose – The purpose of this paper is to explore whether religiosity impacts the clothing style Moroccan Muslim women choose to wear in the public setting. Design/methodology/approach – The framework chosen for this study was the theory of planned behaviour. Data were gathered by a...