Consumer motives and impact of western media on the Moroccan luxury buyer
Year of publication: |
September 2016
|
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Authors: | Hamelin, Nicolas ; Thaichon, Park |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 32.2016, p. 164-170
|
Subject: | Purchase intention | Product characteristics | Motives | Media | Luxury | Morocco | Marokko | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Mediensektor | Media industries | Kaufmotiv | Consumer motivation |
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