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Search: person:"Hammedi, Wafa"
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Consumer behaviour
8
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8
Gamification
6
Social Web
6
Social web
6
Beziehungsmarketing
4
Customer integration
4
Innovation
4
Kundenintegration
4
Relationship marketing
4
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3
Engagement
3
Innovation management
3
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English
26
French
2
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Hammedi, Wafa
30
Poncin, Ingrid
7
Leclercq, Thomas
6
Hollebeek, Linda D.
5
Riel, Allard C. R. van
4
Akareem, Husain Salilul
2
Alkire, Linda
2
Blazevic, Vera
2
Clark, Moira K.
2
Garnefeld, Ina
2
Henseler, Jörg
2
Keiningham, Timothy
2
Leclerq, Thomas
2
Mahr, Dominik
2
Muninger, Marie-Isabelle
2
Rust, Roland T.
2
Semeijn, Janjaap
2
Wiese, Melanie
2
van Riel, Allard C.R.
2
Šašovová, Zuzana
2
Andreassen, Tor W.
1
Arvola, René
1
Batat, Wided
1
Bouquiaux, Lucille
1
Carl, Walter
1
Donthu, Naveen
1
Gebauer, Heiko
1
Hewett, Kelly
1
Jaakkola, Elina
1
Kandampully, Jay
1
Kasabov, Edward
1
Kullak, Avreliane
1
Lancelot Miltgen, Caroline
1
Parkinson, Joy
1
Patricio, Lia
1
Patrício, Lia
1
Perks, Helen
1
Riel, Allard C.R. van
1
Roy, Sanjit
1
Smith, Dale L.G.
1
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Journal of service management
5
Journal of Services Marketing
4
Journal of business research : JBR
4
Management decision : MD
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
The journal of services marketing
2
Handbook of research on customer engagement
1
Journal of Service Theory and Practice
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of service research
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Psychology & marketing
1
Recherche et applications en marketing
1
Recherche et applications en marketing : RAM
1
The journal of brand management : an international journal
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ECONIS (ZBW)
23
Other ZBW resources
5
OLC EcoSci
2
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1
Consumer engagement, stress, and conservation of resources theory : a review, conceptual development, and future research agenda
Hollebeek, Linda D.
;
Hammedi, Wafa
;
Sprott, David E.
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 926-937
Persistent link: https://www.econbiz.de/10014290870
Saved in:
2
SDG commentary: services that enable well-being of the human species
Hammedi, Wafa
;
Parkinson, Joy
;
Patrício, Lia
- In:
The journal of services marketing
38
(
2024
)
2
,
pp. 153-163
Persistent link: https://www.econbiz.de/10014473607
Saved in:
3
Gamification myopia : satiation effects in gamified activities
Hammedi, Wafa
;
Leclercq, Thomas
;
Steils, Nadia
- In:
Journal of service research
27
(
2024
)
2
,
pp. 213-230
Persistent link: https://www.econbiz.de/10014580421
Saved in:
4
The extended reality technology (ERT) framework for designing customer and service experiences in phygital settings : a service research agenda
Batat, Wided
;
Hammedi, Wafa
- In:
Journal of service management
34
(
2023
)
1
,
pp. 10-33
Persistent link: https://www.econbiz.de/10013537613
Saved in:
5
Special issue: engagement in international markets
Hollebeek, Linda D.
(
ed.
);
Hammedi, Wafa
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014233466
Saved in:
6
Patients' experience sharing with online social media communities : a bottom-of-the-pyramid perspective
Akareem, Husain Salilul
;
Wiese, Melanie
;
Hammedi, Wafa
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 168-184
Persistent link: https://www.econbiz.de/10013407468
Saved in:
7
Social media use : a review of innovation management practices
Muninger, Marie-Isabelle
;
Mahr, Dominik
;
Hammedi, Wafa
- In:
Journal of business research : JBR
143
(
2022
),
pp. 140-156
Persistent link: https://www.econbiz.de/10013194516
Saved in:
8
Technologies, expériences, services et au-delà ! : plaidoyer pour développer la recherche sur les technologies, les expériences et les services
Poncin, Ingrid
;
Hammedi, Wafa
;
Lancelot Miltgen, Caroline
- In:
Recherche et applications en marketing : RAM
37
(
2022
)
4
,
pp. 3-14
Persistent link: https://www.econbiz.de/10013435421
Saved in:
9
Uncovering the dark side of gamification at work : impacts on engagement and well-being
Hammedi, Wafa
;
Leclercq, Thomas
;
Poncin, Ingrid
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 256-269
Persistent link: https://www.econbiz.de/10012420401
Saved in:
10
Cocreated brand value : theoretical model and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Hammedi, Wafa
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 413-428
Persistent link: https://www.econbiz.de/10012550331
Saved in:
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