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Search: person:"Han, Jinghe"
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Consumer behaviour
3
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Balance theory
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Fashion
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Nachhaltiger Konsum
2
Sustainable consumption
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Sustainable fashion
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Textile distribution
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Textilhandel
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Anterior cingulate cortex
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Beziehungsmarketing
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Bilateral lingual gyri
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SNS (Social Networking Service)
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Social Web
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Superior parietal lobule
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Sustainability
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customer SNS participation activities
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customer equity drivers
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customer loyalty
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fMRI
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global SPA brands
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Han, Jinghe
3
Ko, Eunju
3
Chae, Heeju
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Choi, Hanah
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Kim, Dong-hyun
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Kim, Kyung Hoon
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Lee, Eun-Ju
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Seo, Yuri
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Journal of business research : JBR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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How to "Nudge" your consumers toward sustainable fashion consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
2
Staging luxury experiences for understanding sustainable fashion consumption : a balance theory application
Han, Jinghe
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
74
(
2017
),
pp. 162-167
Persistent link: https://www.econbiz.de/10011675566
Saved in:
3
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
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