Hartono, Markus; Chuan, Tan Kay; Peacock, John Brian - In: International Journal of Services, Economics and Management 5 (2013) 3, pp. 256-274
This paper aims to present an integrative framework of Kansei Engineering (KE), the Kano model and quality function deployment (QFD) applied to services. An empirical study involving Indonesian and Singaporean tourists was conducted to showcase the framework's applicability. The study utilises a...