Hashmi, Hammad Bin Azam; Shu, Chengli; Haider, Syed Waqar - In: International Journal of Retail & Distribution Management 48 (2020) 5, pp. 465-483
Purpose: Although the store environment-impulse buying nexus is well documented, the influence of consumer motivations on this nexus is still underexplored. Consequently, this paper aims at explaining the mediating effect of emotional states and the moderating effect of hedonic shopping motives...