Impact of interactivity of electronic word of mouth systems and website quality on customer e-loyalty
Year of publication: |
2016
|
---|---|
Authors: | Khan, Mubbsher Munawar ; Hashmi, Hammad Bin Azam |
Published in: |
Pakistan journal of commerce and social sciences. - Lahore : [Verlag nicht ermittelbar], ISSN 2309-8619, ZDB-ID 2526678-0. - Vol. 10.2016, 3, p. 486-504
|
Subject: | electronic word of mouth (EWOM) | decision support | e-loyalty | interactivity of EWOM systems | website quality | Virales Marketing | Viral marketing | Website | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing |
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