Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Hayran, Ceren"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand image
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenimage
4
Brand management
3
Markenführung
3
Brand
2
Brand extension
2
Markenartikel
2
Markentransfer
2
Beziehungsmarketing
1
Brand architecture
1
Brand equity
1
Brand extensions
1
Confidence
1
Constraints
1
Consumer preferences
1
Cross-cultural marketing
1
Cross-cultural relations
1
Digital developments
1
Globalisierung
1
Globalization
1
Innovation
1
Innovativeness
1
Interkulturelle Beziehungen
1
Interkulturelles Marketing
1
International marketing
1
Internationales Marketing
1
Internet marketing
1
Konsumentenpräferenzen
1
Markenarchitektur
1
National culture
1
Nationalkultur
1
Online-Marketing
1
Product counterfeiting
1
Produktpiraterie
1
Relationship marketing
1
Responsibility
1
Responsiveness
1
Social Web
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz im Buch
3
Aufsatz in Zeitschrift
3
Book section
3
Language
All
English
6
Author
All
Hayran, Ceren
6
Gürhan-Canli, Zeynep
5
Sarial-Abi, Gülen
3
Ceylan, Melis
1
Sarıal-Abi, Gülen
1
Published in...
All
AMS review : official publication of the Academy of Marketing Science
1
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
1
International journal of market research
1
Journal of international marketing
1
The Routledge companion to consumer behavior
1
The Routledge companion to contemporary brand management
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impact of social media brand blunders on brand trust and brand liking
Hayran, Ceren
;
Ceylan, Melis
- In:
International journal of market research
65
(
2023
)
4
,
pp. 466-483
Persistent link: https://www.econbiz.de/10014322092
Saved in:
2
Multiple shades of culture : insights from experimental consumer research
Gürhan-Canli, Zeynep
;
Sarial-Abi, Gülen
;
Hayran, Ceren
- In:
The Routledge companion to consumer behavior
,
(pp. 473-488)
.
2020
Persistent link: https://www.econbiz.de/10012316203
Saved in:
3
Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep
;
Sarıal-Abi, Gülen
;
Hayran, Ceren
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
Saved in:
4
Culture and branding
Gürhan-Canli, Zeynep
;
Hayran, Ceren
;
Sarial-Abi, Gülen
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 129-147)
.
2017
Persistent link: https://www.econbiz.de/10011749734
Saved in:
5
Brand extensions
Hayran, Ceren
;
Gürhan-Canli, Zeynep
- In:
The Routledge companion to contemporary brand management
,
(pp. 136-152)
.
2016
Persistent link: https://www.econbiz.de/10011515385
Saved in:
6
Customer-based brand equity in a technologically fast-paced, connected, and constrained environment
Gürhan-Canli, Zeynep
;
Hayran, Ceren
;
Sarial-Abi, Gülen
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 23-32
Persistent link: https://www.econbiz.de/10011741474
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
