Brand extensions
Year of publication: |
2016
|
---|---|
Authors: | Hayran, Ceren ; Gürhan-Canli, Zeynep |
Published in: |
The Routledge companion to contemporary brand management. - London : Routledge, Taylor & Francis Group, ISBN 0-415-74790-2. - 2016, p. 136-152
|
Subject: | Markentransfer | Brand extension | Markenarchitektur | Brand architecture |
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