Search Results - person:"He, Junhong"

Trust me if you can : the effect of driver username on passengers' intention to use ride-sharing service

Fu, Huijian; He, Junhong; Hong, Jianhong; Hu, Linfeng - In: Journal of consumer behaviour 22 (2023) 2, pp. 408-421

Persistent link: https://www.econbiz.de/10014251309

An empirical study on consumer intention to participate in mobile marketing in China

He, Junhong; Zhang, Depeng; Mao, Yixia - In: E3 Journal of Business Management and Economics. 4 (2013) 7, pp. 156-165

Mobile marketing is a kind of marketing activities through personal mobile devices. In recent years, mobile marketing is widely carried out in China. However, many enterprises which carried out mobile marketing did not achieve the desired effects. One of the reasons is that consumers? intention...

Persistent link: https://www.econbiz.de/10010700056

Nation equity : integrating the multiple dimensions of country of origin effects

Maheswaran, Durairaj; Chen, Cathy Yi; He, Junhong - 2013

Persistent link: https://www.econbiz.de/10009781359

Nation equity : integrating the multiple dimensions of country of origin effects

Maheswaran, Durairaj; Chen, Cathy Yi; He, Junhong - In: Review of marketing research 10 (2013), pp. 153-189

Persistent link: https://www.econbiz.de/10010185767