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Headen, Robert S.
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Klompmaker, Jay E.
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Lee, J. Finley
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Teel jr., Jesse E.
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Journal of marketing research : JMR
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The journal of risk and insurance : the journal of the American Risk and Insurance Association
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Life insurance demand and household portfolio behavior
Headen, Robert S.
;
Lee, J. Finley
- In:
The journal of risk and insurance : the journal of the …
41
(
1974
)
4
,
pp. 685-698
Persistent link: https://www.econbiz.de/10002738487
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2
Predicting audience exposure to spot TV advertising schedules
Headen, Robert S.
;
Klompmaker, Jay E.
;
Teel jr., Jesse E.
- In:
Journal of marketing research : JMR
14
(
1977
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10002738495
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