Hein, Wendy; O'Donohoe, Stephanie; Ryan, Annmarie - In: Qualitative Market Research: An International Journal 14 (2011) 3, pp. 258-273
Purpose – This paper examines the value of mobile phones in ethnographic research, and seeks to demonstrate how this particular technology can support and enhance participant observation. Design/methodology/approach – Reflecting in detail on one researcher's experience of incorporating this...