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Search: person:"Hendriks, Berna"
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Hendriks, Berna
4
Brandt, Corine van den
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Meurs, Frank van
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Sanderse, Wouter
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Behnke, Gwendolyn
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Poos, Chantal
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Journal of current issues and research in advertising : JCIRA
1
Journal of international consumer marketing
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
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ECONIS (ZBW)
4
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The effect of different degrees of regional accentedness in radio commercials : an experiment with German consumers
Hendriks, Berna
;
Meurs, Frank van
;
Behnke, Gwendolyn
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 302-316
Persistent link: https://www.econbiz.de/10012200738
Saved in:
2
Effects of difficult and easy English slogans in advertising for Dutch consumers
Hendriks, Berna
;
Meurs, Frank van
;
Poos, Chantal
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
2
,
pp. 184-196
Persistent link: https://www.econbiz.de/10011745283
Saved in:
3
The persuasiveness of cultural value appeals in international advertising
Sanderse, Wouter
;
Hendriks, Berna
;
Brandt, Corine van den
- In:
Kooperation und Effizienz in der …
,
(pp. 233-244)
.
2008
Persistent link: https://www.econbiz.de/10003700691
Saved in:
4
The persuasiveness of cultural value appeals in international advertising
Sanderse, Wouter
;
Hendriks, Berna
;
Brandt, Corine van den
- In:
Kooperation und Effizienz in der …
,
(pp. 233-244)
.
2006
Persistent link: https://www.econbiz.de/10003323063
Saved in:
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