Hentzen, Janin Karoli; Hoffmann, Arvid; Dolan, Rebecca; … - In: International Journal of Bank Marketing 40 (2021) 6, pp. 1299-1336
Purpose: The objective of this study is to provide a systematic review of the literature on artificial intelligence (AI) in customer-facing financial services, providing an overview of explored contexts and research foci, identifying gaps in the literature and setting a comprehensive agenda for...