Herman, Lalu Edy; Udayana, Ida Bagus Nyoman; Farida, Naili - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 1, pp. 159-166
The environmental issues nowadays have make consumers becoming more selective in selecting products and brands going to use. The purpose of this study is to investigate the effect of green advertising on green purchase intentions mediated by green attitude awareness in the young generation....