Young generation and environmental friendly awareness : does it the impact of green advertising?
Year of publication: |
2021
|
---|---|
Authors: | Herman, Lalu Edy ; Udayana, Ida Bagus Nyoman ; Farida, Naili |
Published in: |
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas. - Vilnius : [Verlag nicht ermittelbar], ISSN 1822-4202, ZDB-ID 2404327-8. - Vol. 22.2021, 1, p. 159-166
|
Subject: | environmental friendly | green advertising | green knowledge | green attitude | green purchase intention | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Umweltmanagement | Environmental management | Öko-Produkt | Sustainable product |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3846/btp.2021.12417 [DOI] hdl:10419/248100 [Handle] |
Classification: | D64 - Altruism ; M31 - Marketing ; O31 - Innovation and Invention: Processes and Incentives ; D11 - Consumer Economics: Theory ; K32 - Environmental, Health, and Safety Law |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Young generation and environmental friendly awareness: Does it the impact of green advertising?
Herman, Lalu Edy, (2021)
-
Youths’ word-of-mouth in a developing country : roles of green promotion and green brand loyalty
Thanh Hai Phan, (2024)
-
Jalees, Tariq, (2021)
- More ...
-
Young generation and environmental friendly awareness: Does it the impact of green advertising?
Herman, Lalu Edy, (2021)
-
Herman, Lalu Edy, (2021)
-
Udayana, Ida Bagus Nyoman, (2021)
- More ...