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Innovation
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Heslin, Richard
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Perloff, Robert
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Szybillo, George J.
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Journal of marketing research : JMR
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Resistance to persuasion : inoculation theory in a marketing context
Szybillo, George J.
;
Heslin, Richard
- In:
Journal of marketing research : JMR
10
(
1973
)
4
,
pp. 396-403
Persistent link: https://www.econbiz.de/10002892140
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2
Dogmatism and acceptance of new products
Blake, Brian
;
Perloff, Robert
;
Heslin, Richard
- In:
Journal of marketing research : JMR
7
(
1970
)
4
,
pp. 483-486
Persistent link: https://www.econbiz.de/10001912592
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