Sin, Leo Y.M.; Ho, Suk‐ching; So, Stella L.M. - In: Asia Pacific Journal of Marketing and Logistics 12 (2000) 1, pp. 37-65
Examines the recent research on advertising in mainland China over the 1979‐1998 period. Suggests that findings show a sustained effort in academic research/publications on advertising in China is in the early stage of its development and whilst many areas have been researched, there are many...