An Assessment of Theoretical and Methodological Development in Advertising Research on Mainland China: A Twenty-Year Review
Year of publication: |
2000
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Authors: | Sin, Leo Y.M. ; Ho, Suk-ching ; So, Stella L.M. |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 22.2000, 2, p. 53
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