Search Results - person:"Hong, Sung-tai"

Narrow search

Effects of country-of-origin information on product evaluation : an information processing perspective

Hong, Sung-Tai - 1988

Persistent link: https://www.econbiz.de/10004099866

International comparisons of country-of-origin effects on product evaluation

Hong, Sung-tai - In: Kyŏngje-yŏn'gu 12 (1991) 1, pp. 297-329

Persistent link: https://www.econbiz.de/10001118121

Delay effects of presenting country-of-origin information on product evaluation

Hong, Sung-tai - In: Kyŏngje-yŏn'gu 11 (1990) 2, pp. 229-259

Persistent link: https://www.econbiz.de/10001106779

Determinants of Product Evaluation: Effects of the Time Interval between Knowledge of a Product's Country of Origin and Information about Its Specific Attributes.

Hong, Sung-Tai; Wyer Jr., Robert S - In: Journal of Consumer Research 17 (1990) 3, pp. 277-88

Concepts related to country of origin can affect interpretation of information about specific product attributes. However, these effects are likely to be pronounced only when country of origin is conveyed some time before attribute descriptions, allowing a separate concept of the product to be...

Persistent link: https://www.econbiz.de/10005614010

Effects of country-of-origin and product-attribute information on product evaluation : an information processing perspective

Hong, Sung-tai - In: Journal of consumer research : JCR ; an … 16 (1989) 2, pp. 175-187

Persistent link: https://www.econbiz.de/10001099796

Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective.

Hong, Sung-Tai; Wyer Jr., Robert S - In: Journal of Consumer Research 16 (1989) 2, pp. 175-87

Persistent link: https://www.econbiz.de/10005785494