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Search: person:"Horn, Christian Franz"
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Innovation management
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Horn, Christian Franz
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Brem, Alexander
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Ivens, Björn
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Ivens, Björn Sven
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Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
Management research review
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Marketing intelligence & planning
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ECONIS (ZBW)
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1
Corporate prediction markets for innovation management : theoretical foundations and practical examples for business use
Horn, Christian Franz
;
Ivens, Björn Sven
- In:
Adoption of innovation : balancing internal and …
,
(pp. 11-23)
.
2015
Persistent link: https://www.econbiz.de/10011301936
Saved in:
2
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
3
Strategic directions on innovation management : a conceptual framework
Horn, Christian Franz
;
Brem, Alexander
- In:
Management research review
36
(
2013
)
10
,
pp. 939-954
Persistent link: https://www.econbiz.de/10010188092
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