Corporate prediction markets for innovation management : theoretical foundations and practical examples for business use
Year of publication: |
2015
|
---|---|
Authors: | Horn, Christian Franz ; Ivens, Björn Sven |
Published in: |
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation. - Cham : Springer, ISBN 978-3-319-14522-8. - 2015, p. 11-23
|
Subject: | Innovationsmanagement | Innovation management | Prognosemarkt | Prediction market | Informationseffizienz | Informational efficiency |
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