This paper is about how the author proposes to replicate Evanschitzky, Baumgarth, Hubbard, and Armstrong's "Replication research's disturbing trend" (Journal of Business Research, 2007). This is because estimating the incidence of published replication research and its outcomes must be continued.

This paper is about how the author proposes to replicate Evanschitzky, Baumgarth, Hubbard, and Armstrong's "Replication research's disturbing trend" (Journal of Business Research, 2007). This is because estimating the incidence of published replication research and its outcomes must be continued.

The Neyman-Pearson theory of hypothesis testing, with the Type I error rate, alpha;, as the significance level, is widely regarded as statistical testing orthodoxy. Fisher's model of significance testing, where the evidential p value denotes the level of significance, nevertheless dominates...

Over the past decade, researchers have expressed concerns over what seemed to be a paucity of replications. In line with this, editorial policies of some leading marketing journals have been modified to encourage more replications. We conducted an extension of a 1994 study see whether these...

Replication is rare in marketing. Of 1,120 papers sampled from three major marketing journals, none were replications. Only 1.8% of the papers were extensions, and they consumed 1.1% of the journal space. On average, these extensions appeared seven years after the original study. The publication...

The Neyman-Pearson theory of hypothesis testing, with the Type I error rate, plusmn;, as the significance level, is widely regarded as statistical testing orthodoxy. Fisher's model of significance testing, where the evidential p value denotes the level of significance, nevertheless dominates...

Controversial empirical papers are expected to receive harsh treatment in peer review, but our survey indicates that such works occasionally get published, sometimes without much peer agreement. More can be done to encourage publication, however. We suggest ways to accomplish this, in...