Prediger, Maciel; Huertas-Garcia, Ruben; Gázquez-Abad, … - In: Industrial Management & Data Systems 119 (2019) 2, pp. 382-396
Purpose: The purpose of this paper is to investigate the relationship between several aspects of store flyers design (presence of a institutional slogan, type of product (national brand (NB) or store brand (SB)) featured on the cover page, the size of the flyer, number of featured NBs, type of...