Banks, Darryl T.; Hutchinson, J. Wesley; Meyer, Robert J. - In: Marketing Science 21 (2002) 3, pp. 251-272
Marketing channel interactions typically feature three characteristics that have not been incorporated together in an analytic study: (1) the parties can do business repeatedly over time, often under different terms of trade (e.g., prices may vary), (2) the terms that the seller offers one buyer...