Consumer learning and expertise
Year of publication: |
2008
|
---|---|
Authors: | Hutchinson, J. W. ; Eisenstein, Eric M. |
Published in: |
Handbook of consumer psychology. - New York : Psychology Press, ISBN 0-8058-5603-X. - 2008, p. 103-131
|
Subject: | Konsumentenverhalten | Consumer behaviour | Lernprozess | Learning process |
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