Akbari, Morteza; Seyyed Amiri, Nader; Imani, Saheb; … - In: The Bottom Line 30 (2017) 4, pp. 258-278
Purpose The main purpose of this study is to evaluate the relationship between transformational leadership (TL) and internal marketing which is underscored by the centrality of human resources in satisfying employee’s needs and how internal marketing, as a moderator and mediator, can...