Khan, Mussadiq Ali; Hashim, Sharizal Bin; Iqbal, Asim; … - In: Journal of Islamic Marketing 13 (2021) 9, pp. 1858-1871
Purpose: Islamic marketing is an emerging field with a lot of potentials, so it is worthwhile to explore it. This paper aims to conduct research on the unexplored relationship of antecedents of the equity, image and consumers’ trust and satisfaction of halal brands....