Woodside, Arch G.; Megehee, Carol M.; Isaksson, Lars; … - In: Journal of Business & Industrial Marketing 35 (2020) 1, pp. 40-60
Purpose: This paper aims to apply complexity theory tenets to deepen understanding, explanation and prediction of how configurations of national cultures and need motivations influence national entrepreneurial and innovation behavior and nations’ quality-of-life (QOL). Also, the study...