Customisation in hospitality has received comparatively low attention. Therefore, the current study fills this gap by exploring customer perspective on the customisable hotel product elements, and the willingness to pay for them. Findings show that contrary to the global trend towards...

Advances in artificial intelligence (AI) have allowed for the wide application of AI in marketing. The general assumption of marketing theory currently is that AI should be used by companies to enable cheaper and more effective marketing, hence it is the supply side in the ‘seller-customer’...

Adopting a supply-side perspective, the paper analyses Bulgarian hotel managers’ perceptions of service robots using a convergent mixed methods design. Structured quantitative data were collected from 79 managers using a questionnaire, while interviews were used for the collection of...

This paper investigates the official tourism websites for the Balkan countries of Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Greece, Montenegro, North Macedonia, Romania, Serbia, Slovenia, and Turkey to learn about their depiction of the nations for international tourism markets. The...

Hotel chains are major actors in the hospitality industry. Still, many hoteliers have not decided yet whether to join their properties to a chain or stay independent. The paper explores how the managers of Bulgarian independent hotels perceive hotel chains as a development opportunity. More...

The paper analyses the travel intentions of tourists in the post-pandemic world. The sample includes 974 respondents from Bulgaria. The findings show that most of the respondents are ready to travel within two months after travel is allowed in the country. For their first trip, respondents will...

New technologies offer employers the ability to replace tasks done by human labor with those done by machines. There are challenges for both employers and employees, as employers look for strategies for the implementation of automation technologies and employees may have concerns about their...