Customised Vs. Standardised Hotel Service : Are Customers Willing to Pay More for A Customised Experience?
Year of publication: |
2022
|
---|---|
Authors: | Ivanova, Maya G. ; Jeliazkova, Elitza ; Ivanov, Stanislav Hristov |
Publisher: |
[S.l.] : SSRN |
Subject: | Hotellerie | Hotel industry | Zahlungsbereitschaftsanalyse | Willingness to pay | Mass Customization | Mass customization | Dienstleistungsqualität | Service quality | Standardisierung | Standardization | Beziehungsmarketing | Relationship marketing |
Extent: | 1 Online-Ressource (12 p) |
---|---|
Series: | Yearbook of Varna University of Management ; 14, 88-98, 2021 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 27, 2021 erstellt |
Other identifiers: | 10.2139/ssrn.4209560 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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