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Search: person:"Iveson, Abbie"
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ECONIS (ZBW)
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Talk less and listen more? : the effectiveness of social media talking and listening tactics on export performance
Hultman, Magnus
;
Iveson, Abbie
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288127
Saved in:
2
Less speed more haste : the effect of crisis response speed and information strategy on the consumer-brand relationship
Iveson, Abbie
;
Hultman, Magnus
;
Davvetas, Vasileios
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 391-407
Persistent link: https://www.econbiz.de/10014290712
Saved in:
3
The product life cycle revisited : an integrative review and research agenda
Iveson, Abbie
;
Hultman, Magnus
;
Davvetas, Vasileios
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 467-499
Persistent link: https://www.econbiz.de/10013173437
Saved in:
4
The information paradox in internationalization : can ignorance ever be bliss? : evidence from emerging market SME managers
Hultman, Magnus
;
Iveson, Abbie
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
131
(
2021
),
pp. 268-277
Persistent link: https://www.econbiz.de/10012544970
Saved in:
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