Purpose This purpose of this paper is to present an investigation into changes in portrayals of marketing by individuals outside of the industry during the important time frame between 1930 and 1999. The twentieth century was a period of significant development in how scholars and practitioners...

Several studies in management control have drawn upon the concepts of coercive and enabling forms of bureaucracy (Adler and Borys 1996) to discuss how the features of a control system may affect employees' attitudes towards control. This question is relevant because enabling forms of control...

Research on product modularity is dominated by an operations management (OM) perspective, through which numerous models to predict optimal modularization strategies have been developed. However, we argue that implementation of these predictions is hampered by prevailing project accounting...

This paper explores the relationship between accounting and strategy in a context that is characterised by pluralistic demands and high uncertainty about outcomes. By way of an ethnographic field study in an R&D intensive company, we analyse new product development (NPD) projects and the way in...