What’s so funny about marketing? Twentieth-century cartoonist portrayals of US marketing
Year of publication: |
2017
|
---|---|
Authors: | Jorgensen, Brian K. |
Published in: |
Journal of Historical Research in Marketing. - Emerald Publishing Limited, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 9.2017, 1, p. 92-115
|
Publisher: |
Emerald Publishing Limited |
Subject: | Advertising history | Relationship marketing | Humor | Evolution of marketing | Cartoons | Marketing sentiment |
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