Operational Research (OR) techniques in sport have primarily focused on fixture timetabling, officials scheduling, and result forecasting. Emerging novel approaches to micro-level analysis of sport participation data is vital in providing sport management and the public health sector with...

Purpose: Customer experience is more critical than ever to firms’ successes and future growth opportunities. Typically measured through aggregate satisfaction scores, businesses have been criticized for oversimplifying what experience means. The purpose of this study is to provide a new...