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Search: person:"Jaikumar, Saravana"
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Jaikumar, Saravana
21
Sahay, Arvind
5
Dutta, Shantanu
3
Pingali, Viswanath
3
Sarin, Ankur
3
Singh, Ramendra
3
Virmani, Vineet
3
Sharma, Yukti
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Chakraborty, Soumyakanti
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Chintagunta, Pradeep K.
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Ghosh, Soham
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Kumari, Rashmi
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Mendonca, Avina
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Mishra, Ria
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Narayanan, Priya
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Saravana, Jaikumar
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ECONIS (ZBW)
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1
Who is your doctor and why? : the role of information signaling in physician selection
Ghosh, Soham
;
Jaikumar, Saravana
;
Chakraborty, Soumyakanti
-
2023
Persistent link: https://www.econbiz.de/10014387896
Saved in:
2
Uncovering the secrets of small family businesses in a developing economy : the unsuspected role of social capital and household income interactions
Jaikumar, Saravana
;
Kumari, Rashmi
-
2021
Persistent link: https://www.econbiz.de/10013170550
Saved in:
3
Educational approaches to enable marketplace metacognition and social intelligence in subsistence consumers
Sharma, Yukti
;
Jaikumar, Saravana
- In:
Journal of consumer marketing
40
(
2023
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10013535991
Saved in:
4
Effects of income inequality in an emerging economy : does conspicuous consumption result in ‘false’ perceptions of economic wellbeing?
Jaikumar, Saravana
;
Sarin, Ankur
;
Narayanan, Priya
-
2020
Persistent link: https://www.econbiz.de/10012166455
Saved in:
5
Effects of pharmaceutical price regulation : evidence from India
Jaikumar, Saravana
;
Chintagunta, Pradeep K.
;
Sahay, Arvind
-
2020
Persistent link: https://www.econbiz.de/10012167022
Saved in:
6
Impact of entrepreneurship on objective and subjective economic markets : a longitudinal study from India
Jaikumar, Saravana
;
Dutta, Shantanu
;
Viswanathan, Madhu
-
2018
Persistent link: https://www.econbiz.de/10011963836
Saved in:
7
Consuming beyond means : debt trap of conspicuous consumption in an emerging economy
Jaikumar, Saravana
;
Sharma, Yukti
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
2
,
pp. 233-249
Persistent link: https://www.econbiz.de/10012515121
Saved in:
8
Executive functions of BoP consumers : research propositions, conceptual framework and implications for marketing strategies for BoP markets
Mishra, Ria
;
Singh, Ramendra
;
Jaikumar, Saravana
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 249-269
Persistent link: https://www.econbiz.de/10012650596
Saved in:
9
Impact of lifestyle diseases on income and household consumption : evidence from an emerging economy
Jaikumar, Saravana
;
Dutta, Shantanu
;
Sood, Neeraj
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10012607839
Saved in:
10
Special issue: marketing to the poor, disadvantaged and marginalized consumers : a global perspective
Singh, Ramendra
(
ed.
);
Jaikumar, Saravana
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012650643
Saved in:
1
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