Jan Hultink, Erik; Atuahene‐Gima, Kwaku; Lebbink, Iris - In: European Journal of Innovation Management 3 (2000) 1, pp. 27-36
Although several studies have suggested that the salesforce is a major contributing factor to new product success, few studies have focused on the role of sales managers and salespeople in new product launch, particularly with respect to its relation with performance in new product selling. This...