Government policy aimed at curbing carbon emissions often focusses on encouraging individual action, however the effectiveness of this approach has been limited. Investigations of why this might be have included segmentation, to identify different groups who undertake more or less action, and...

Preface -- Contributors -- Introduction & cross cultural research -- The history of consumer psychology / Cathrine V. Jansson-Boyd & Nigel Marlow -- Cross cultural consumption / Susan Forquer Gupta -- Globalization, branding, and multicultural consumer behavior / Carlos J. Torelli & Mara Rodas...

"Can shopping make you happy? How do the things you consume mould your identity? Jansson-Boyd provides an engaging and lively introduction to consumer issues that encompasses shopping, the influence of the media, the environment and more. The book will interest readers that have questioned how...