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Search: person:"Jian Wang, Yong"
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Consumer behaviour
14
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13
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9
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Customer satisfaction
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Kundenzufriedenheit
8
Marketing management
8
Marketingmanagement
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research-article
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English
48
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Wang, Yong Jian
43
Guo, Chiquan
14
Cruthirds, Kevin W.
7
Wei, Jie
7
Hernandez, Monica D.
6
Minor, Michael
6
Wang, Valerie Lynette
6
Baeza, Miguel A.
5
Jian Wang, Yong
5
Hong, Soonkwan
4
Zhu, Ying
4
Doss, Samuel K.
3
Chapa, Olga
2
Jung, Joo Y.
2
LaPlaca, Peter J.
2
Li, Wenjing
2
Wu, Sibin
2
Zhu, Jing
2
Andriopoulos, Constantine
1
Axinn, Catherine Nancy
1
Bao, Yongchuan
1
Butt, Osama J.
1
Campos, Luísa Antunes Garcia de
1
Capon, Noel
1
De los Santos, Gilberto
1
Hao, Andy W.
1
Hao, Andy Wei
1
He, Jiaxun
1
Jiang, Lin
1
Kalliny, Morris
1
Komijan, Alireza Rashidi
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Koong, Kai S.
1
Kulviwat, Songpol
1
Liu, Dongmei
1
Liu, Lai C.
1
Liu, Qian
1
Lou, Hao
1
Manrique Chaparro, Olga Lucía
1
Metcalf, Ashley
1
Minor, Michael S.
1
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Asia Pacific journal of marketing and logistics
2
Global business and organizational excellence : a review of research & best practices
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of consumer studies
2
Journal of strategic marketing
2
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
1
Competitiveness Review: An International Business Journal
1
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Industrial Management & Data Systems
1
International Journal of Quality & Reliability Management
1
International Journal of Retail & Distribution Management
1
International journal of business and globalisation : IJBG
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurship and small business
1
International journal of logistics systems and management
1
International journal of logistics systems and management : IJLSM
1
International journal of organizational analysis
1
International journal of production economics
1
International journal of quality & reliability management
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of business and management : JBM
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of general management
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of managerial issues : JMI
1
Journal of promotion management : JPM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of retailing
1
Marketing intelligence & planning
1
Psychology & marketing
1
The journal of applied business research
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
The journal of consumer marketing
1
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ECONIS (ZBW)
43
Other ZBW resources
5
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1
How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying
;
Wang, Valerie Lynette
;
Wang, Yong Jian
;
Wei, …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
Saved in:
2
The impact of brand transposition strategies and firm type on consumer ratings of brand : an analytical study of cosmetic brands
Zhu, Ying
;
Zhang, Alice
;
He, Jiaxun
;
Wang, Yong Jian
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012483621
Saved in:
3
R&D investment, business performance, and moderating role of Guanxi : evidence from China
Guo, Chiquan
;
Sarkar, Sudipto
;
Zhu, Jing
;
Wang, Yong Jian
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 55-63
Persistent link: https://www.econbiz.de/10012421619
Saved in:
4
Green supply chain management in an emerging economy : prioritising critical success factors using grey-permutation and genetic algorithm
Yazdi, Amir Karbassi
;
Wang, Yong Jian
;
Komijan, Alireza …
- In:
International journal of logistics systems and …
36
(
2020
)
2
,
pp. 199-223
Persistent link: https://www.econbiz.de/10012252843
Saved in:
5
Competing in an emerging market : antecedents and consequences of market orientation and the role of environmental factors
Guo, Chiquan
;
Kulviwat, Songpol
;
Zhu, Jing
;
Wang, Yong Jian
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10012202457
Saved in:
6
Building industrial brand equity on resource advantage
Wang, Yong Jian
;
Capon, Noel
;
Wang, Valerie Lynette
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 4-16
Persistent link: https://www.econbiz.de/10011887276
Saved in:
7
Streamlining interfunctional coordination in industrial SMEs : insights from market-oriented managers
Wang, Yong Jian
;
LaPlaca, Peter J.
;
Zhu, Ying
;
Hao, Andy Wei
- In:
Journal of general management
42
(
2016/2017
)
3
,
pp. 31-40
Persistent link: https://www.econbiz.de/10011708503
Saved in:
8
Analyzing organizational citizenship behavior in Mexico : a collectivist perspective
Baeza, Miguel A.
;
Wang, Yong Jian
;
Wang, Valerie Lynette
- In:
Global business and organizational excellence : a …
37
(
2017
)
1
,
pp. 16-27
Persistent link: https://www.econbiz.de/10011780264
Saved in:
9
Implementing interfunctionally-coordinated market orientation in industrial SMEs : lessons learned in commodity markets
Wang, Yong Jian
;
LaPlaca, Peter J.
;
Guo, Chiquan
;
Hao, …
- In:
Journal of managerial issues : JMI
29
(
2017
)
4
,
pp. 428-449
Persistent link: https://www.econbiz.de/10011771215
Saved in:
10
Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Hernandez, Monica D.
;
Wang, Yong Jian
;
Sheng, Hong
; …
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011616082
Saved in:
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