Jiang, Guoyin; Liu, Shan; Liu, Wenping; Xu, Yan - In: Industrial Management & Data Systems 118 (2018) 5, pp. 1094-1113
Purpose: Social media facilitates consumer exchanges on product opinions and provides comprehensive knowledge of online products. The interaction between consumers and e-retailers evolves into a collective set of dynamics within a complex system. Agent-based modeling is well suited to stimulate...