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Search: person:"Jiang, Zihao"
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China
4
Innovation
3
Wind energy
3
Windenergie
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Consumer behaviour
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Konsumentenverhalten
2
Wind turbine
2
Windenergieanlage
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2006-2019
1
Advertising
1
Advertising effects
1
Brand image
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Brand management
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Chinese cultural element in brand logo-brand image congruence
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Chinese cultural element in brand logo-product function congruence
1
Consumer-brand identification
1
Cultural element authenticity
1
Cultural identity
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Emotional green advertising receptivity
1
Environmental consciousness
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Exploitative innovation
1
Exploratory innovation
1
Functional green advertising receptivity
1
Green marketing
1
Green purchase intention
1
Impact assessment
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Innovation management
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Innovation policy
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Innovationsmanagement
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Kulturelle Identität
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Markenführung
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Markenimage
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National culture
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Nationalkultur
1
PDB
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Path dependence
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Perceived competence
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Perceived warmth
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Pfadabhängigkeit
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Jiang, Zihao
5
Shi, Jiarong
4
Liu, Zhiying
1
Luo, Biao
1
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
Asia Pacific journal of marketing and logistics
1
Marketing intelligence & planning
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
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person:"Jiang, zhao"
(17 results)
1
Chinese cultural element in brand logo and purchase intention
Shi, Jiarong
;
Jiang, Zihao
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10014253345
Saved in:
2
Quantity or quality? : policy effects on innovations in the wind power industry in China
Jiang, Zihao
;
Shi, Jiarong
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
8
,
pp. 4507-4522
Persistent link: https://www.econbiz.de/10014443228
Saved in:
3
Competence or warmth : why do consumers pay for green advertising?
Shi, Jiarong
;
Jiang, Zihao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2834-2857
Persistent link: https://www.econbiz.de/10014430291
Saved in:
4
Policies and exploitative and exploratory innovations of the wind power industry in China : the role of technological path dependence
Jiang, Zihao
;
Liu, Zhiying
- In:
Technological forecasting & social change : an …
177
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013345747
Saved in:
5
Economic policy, regulatory policy, or soft policy : which category of policy can effectively improve the green innovation of Chinese wind power industry?
Shi, Jiarong
;
Jiang, Zihao
;
Luo, Biao
- In:
Managerial and decision economics : MDE ; the …
43
(
2022
)
6
,
pp. 2284-2298
Persistent link: https://www.econbiz.de/10013466622
Saved in:
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