Vilaseca‐Requena, Jordi; Torrent‐Sellens, Joan; … - In: European Journal of Innovation Management 10 (2007) 2, pp. 268-288
Purpose – This paper seeks to explore the role that Information and Communication Technologies (ICT) plays in the processes of product innovation and marketing – as an element that strengthens the cooperation and communication among agents within the innovation project, reducing the...