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Choice Menus for Mass Customization: An Experimental Approach for Analyzing Customer Demand with an Application to a Web-Based lnformation Service
Liechty, John
;
Raniaswaniy, Venkatram
;
Cohen, Steven H.
- In:
Journal of marketing research : JMR
38
(
2001
)
2
,
pp. 183-196
Persistent link: https://www.econbiz.de/10006658301
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