Choice Menus for Mass Customization: An Experimental Approach for Analyzing Customer Demand with an Application to a Web-Based lnformation Service
| Year of publication: |
2001
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|---|---|
| Authors: | Liechty, John ; Raniaswaniy, Venkatram ; Cohen, Steven H. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 38.2001, 2, p. 183-196
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