Jones, Tim D.; Taylor, Shirley F.; Bansal, Harvir S. - In: Qualitative Market Research: An International Journal 12 (2009) 1, pp. 36-48
Purpose – The purpose of this paper is to explore the question of whether or not there are three distinct targets of commitment in consumers' relationships with their service providers; commitment to the service company, commitment to the individual service provider, and commitment to the...