Haji, Iftakar Hassan Abdulla; Peluso, Alessandro M.; … - In: European Journal of Marketing 55 (2021) 12, pp. 3059-3098
Purpose: This study aims to integrate and extend existing approaches from self-identity literature by examining the underexplored aspects of online private self-disclosure. The study first explores the experiential value co-created when consumers voluntarily self-disclose on public platforms....